AGRICULTURAL INFORMATION SOURCES AND THEIR RELATIVE EFFECTIVENESS ON RECOMMENDED TECHNOLOGY FOR RICE CROP IN BALOCHISTAN PERCEPTION OF RICE FARMERS.
Keywords:
Nasiabad, Balochistan, Sources of informationAbstract
The present article explores the sources of information and their effectiveness
regarding rice technology adoption based on a descriptive survey of 100 rice growers in
rice belt of Balochistan province i.e. Nasirabad district. A simple random sampling
technique was adopted to achieve a representative sample. Hundred (100) rice growers
were selected through the simple random sampling technique. The results revealed that
most (46%) of the farmers were illiterate, most (49%) of the farmers belonged to the
age category of 21 to 35 years while less than half (45%) of the rice farmers had 11 to
20 years farming experience. Information regarding level of diffusing of recommended
technologies of rice crops were depicted that (100-100%) of the rice growers were
agreed that the sowing method and weed control measures were complete diffused
among them which were ranked at 1st. The finding also revealed that neighboring
farmers were the most important source of information regarding diffusion-adoption
of recommended technologies. In addition, agricultural extension workers did not paid
any attention towards uses of mass media, therefore, the study recommend that
agricultural extension department and other responsible institutes of technology
transfer should take strong initiatives for visualize the recommended technologies
through demonstrations and mass media
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