Portrayal of Women in Pakistan Private Sector Television Channels
Keywords:
Portrayal, Women, Balochistan, Pakistan, Private, Television.Abstract
The present study was determined the perception of the respondents about
the portrayal of women in Pakistan private sector television channels. A
descriptive type of the research study was functional so as to signify the
contemporary insight or portrait of the respondents at 5 point Likert scale,
with a quantitative investigation or method. To comprehensive the
research effort direction within the shortest possible period with limited
available resources, the study confined only in female participation with a
100 sample size. The population of the study comprised of one hundred
female who represent their in existence at private TV channels due to
convenience and economic constraints. A simple random sample of 100
female was obtained. The data was analysis by using the SPSS. The results
reveal that the information regarding the age of respondents presented
which indicates that most (55%) of the respondents belonged to the age
category of 21 to 35 years. The majority (73%) of the respondents were
master degree holder. However, (4%) of the respondents had 11 to 20
years of experience. The enormous majority (80%) of the respondents had
experienced up to 10 years. Whereas (100%) of the respondents were
agreed that the reflection of acceptable social attitude regarding sexuality
were completely diffused among them as perceived by the respondents and
ranked as 1st rank. The majority of respondents were of the view that the
religious accepted principles of our society as the major complication in
this regard and were ranked 1st with a mean score of (Mean = 4.49, S.D =
0.83). The majority of the respondents perceived that the announcer has
“effective” job title and were ranked 1st. The womenfolk are the main
pillar in the development process, and her effort is hidden. In this regard,
the appearance of women portrayed in the media should not be exposed as
cognizant of her optimistic human qualities. Therefore, it should be
suggested that multidimensional effort could be taken so as to enhance the
women portrayed in the media
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